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Public Relations in the Nonprofit Sector

Public Relations in the Nonprofit Sector PDF Author: Richard D. Waters
Publisher: Routledge
ISBN: 1317636910
Category : Language Arts & Disciplines
Languages : en
Pages : 366
Book Description
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Public Relations in the Nonprofit Sector

Public Relations in the Nonprofit Sector PDF Author: Richard D. Waters
Publisher: Routledge
ISBN: 1317636910
Category : Language Arts & Disciplines
Languages : en
Pages : 366
Book Description
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

The Handbook of Strategic Public Relations and Integrated Communications

The Handbook of Strategic Public Relations and Integrated Communications PDF Author: Caywood Clarke
Publisher: McGraw Hill Professional
ISBN: 9780786311316
Category : Business & Economics
Languages : en
Pages : 612
Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!

Communicating Causes

Communicating Causes PDF Author: Nicky Garsten
Publisher: Routledge
ISBN: 9780815394013
Category :
Languages : en
Pages : 290
Book Description
Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new 'Fit to Partner Test' and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Public Relations Theory

Public Relations Theory PDF Author: Brigitta R. Brunner
Publisher: John Wiley & Sons
ISBN: 1119373115
Category : Business & Economics
Languages : en
Pages : 272
Book Description
The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

NON PROFIT ORGANIZATIONS

NON PROFIT ORGANIZATIONS PDF Author: PRABHU TL
Publisher: NestFame Creations Pvt Ltd.
ISBN:
Category : Business & Economics
Languages : en
Pages : 43
Book Description
An NPO (non-profit organisation) is a group dedicated to a social purpose in areas such as religion, science, research, or education, or advocating for a particular point of view. Unlike corporations, all cash generated by a non-profit organisation is utilised to further the organization's goals rather than being allocated to shareholders, members, or workers. In most countries, such as the United States, Canada, and the United Kingdom, non-profits are tax-exempt, which means they do not have to pay income tax on the money they receive. Donations from individuals and corporations, as well as fundraising activities, are the primary sources of revenue for a non-profit organisation. Individuals or corporations who donate are able to deduct their contributions from their taxes, and the organisation is not obligated to pay taxes on the funds. Donors, volunteers, founders, and the community hold non-profits accountable, and the initiatives they undertake help to establish public trust in the organisation. A non-profit organisation (NPO) is a group dedicated to a social cause, such as science, religion, research, or education. In the United States, non-profits qualify for tax-exempt status, which means they don't have to pay taxes on the money they get from donations. Hospitals, foundations, universities, churches, mosques, and national charities are examples of non-profit organisations.

Government Public Relations

Government Public Relations PDF Author: Mordecai Lee
Publisher: CRC Press
ISBN: 1420062786
Category : Political Science
Languages : en
Pages : 456
Book Description
Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t

Encyclopedia of Public Administration and Public Policy: K-Z

Encyclopedia of Public Administration and Public Policy: K-Z PDF Author: Jack Rabin
Publisher: CRC Press
ISBN: 9780824742997
Category : Business & Economics
Languages : en
Pages : 1318
Book Description
From the Nuremberg trials to the Civil Service Reform Act of 1978 to recent budget reconciliation bills, the Encyclopedia of Public Administration and Public Policy provides detailed coverage of watershed policies and decisions from such fields as privatization, biomedical ethics, education, and diversity. This second edition features a wide range of new topics, including military administration, government procurement, social theory, and justice administration in developed democracies. It also addresses current issues such as the creation of the Department of Homeland Security and covers public administration in the Middle East, Africa, Southeast Asia, the Pacific, and Latin America.

Fund Raising and Public Relations

Fund Raising and Public Relations PDF Author: Kathleen S. Kelly
Publisher: Routledge
ISBN: 1000149064
Category : Language Arts & Disciplines
Languages : en
Pages : 552
Book Description
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

Cases on Strategic Social Media Utilization in the Nonprofit Sector

Cases on Strategic Social Media Utilization in the Nonprofit Sector PDF Author: Asencio, Hugo
Publisher: IGI Global
ISBN: 1466681896
Category : Business & Economics
Languages : en
Pages : 370
Book Description
Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

Encyclopedia of Public Relations

Encyclopedia of Public Relations PDF Author: Robert L. Heath
Publisher: SAGE Publications
ISBN: 1452276226
Category : Business & Economics
Languages : en
Pages : 1152
Book Description
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.