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Icon, Brand, Myth

Icon, Brand, Myth PDF Author: Maxwell Foran
Publisher: Athabasca University Press
ISBN: 1897425058
Category : History
Languages : en
Pages : 368
Book Description
This book investigates the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1912, archetypal "Cowboys and Indians" are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience – from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and a component of the social construction of identity for western Canada as a whole.

Icon, Brand, Myth

Icon, Brand, Myth PDF Author: Maxwell Foran
Publisher: Athabasca University Press
ISBN: 1897425058
Category : History
Languages : en
Pages : 368
Book Description
This book investigates the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1912, archetypal "Cowboys and Indians" are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience – from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and a component of the social construction of identity for western Canada as a whole.

How Brands Become Icons

How Brands Become Icons PDF Author: Douglas B. Holt
Publisher: Harvard Business Press
ISBN: 1578517745
Category : Business & Economics
Languages : en
Pages : 282
Book Description
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

Stampede

Stampede PDF Author: Kimberly A. Williams
Publisher: Fernwood Publishing
ISBN: 1773632175
Category : Social Science
Languages : en
Pages :
Book Description
Kimberly A. Williams wants the annual Calgary Stampede to change its ways. An intrepid feminist scholar with a wry sense of humour, Williams deftly weaves theory, history, pop culture and politics to challenge readers to make sense of how gender and race matter at Canada’s oldest and largest western heritage festival. Stampede examines the settler colonial roots of the Calgary Stampede and uses its centennial celebration in 2012 to explore how the event continues to influence life on the streets and in the bars and boardrooms of Canada’s fourth-largest city. Using a variety of cultural materials—photography, print advertisements, news coverage, poetry and social media—Williams asks who gets to be part of the “we” in the Stampede’s slogan “We’re Greatest Together,” and who doesn’t.

Calgary's Stampede Queens

Calgary's Stampede Queens PDF Author: Jennifer Hamblin
Publisher: Rocky Mountain Books Ltd
ISBN: 1771600039
Category : Biography & Autobiography
Languages : en
Pages : 360
Book Description
Alongside images of racing chuckwagons, cowboys on bucking broncos and Aboriginal people in full regalia, one of the most recognizable and enduring symbols of the Calgary Stampede is a trio of pretty cowgirls wearing white-hat crowns. Not surprisingly, modern-day Stampede Queens and Princesses make more than 450 public appearances per year promoting the show and the city of Calgary both at home and abroad. But the fair was nearly six decades old before it appointed a royal representative to promote its interests. In 1946 Patsy Rodgers became the Stampede's first rodeo queen. The following year, a local service club raised funds by sponsoring a contest for "Queen of the Stampede." Although it bore little resemblance to its modern counterpart, this early competition based on ticket sales was widely popular and over the next few decades raised the equivalent of one million dollars for local charities and service projects. From the beginning, the Stampede recognized the promotional potential of the royal figureheads and worked to ensure that winners were credible representatives of what quickly became a year-round public relations job. In 1966 the Stampede officially took over and modernized the contest, but it would take many decades of trial and error evolution to perfect the process of selecting and training its royalty. Against a backdrop of changing times, and drawing on contemporary sources and personal interviews, the author traces the origin and development of the Calgary Stampede Queen contest and profiles its lucky young winners over seven exciting decades. Complete with a large selection of archival photos, Calgary's Stampede Queens tells the story from this fascinating corner of The Greatest Outdoor Show on Earth.

Lifestyle Brands

Lifestyle Brands PDF Author: S. Saviolo
Publisher: Springer
ISBN: 1137285931
Category : Business & Economics
Languages : en
Pages : 141
Book Description
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Brand Management

Brand Management PDF Author: Tilde Heding
Publisher: Routledge
ISBN: 1317619196
Category : Business & Economics
Languages : en
Pages : 338
Book Description
For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

Form of Politics

Form of Politics PDF Author: John von Heyking
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773599290
Category : Philosophy
Languages : en
Pages :
Book Description
For statesmen, friendship is the lingua franca of politics. Considering the connections between personal and political friendship, John von Heyking’s The Form of Politics interprets the texts of Plato and Aristotle and emphasizes the role that friendship has in enduring philosophical and contemporary political contexts. Beginning with a discussion on virtue-friendship, described by Aristotle and Plato as an agreement on what qualifies as the pursuit of good, The Form of Politics demonstrates that virtue and political friendship form a paradoxical relationship in which political friendships need to be nourished by virtue-friendships that transcend the moral and intellectual horizons of the political society. Von Heyking then examines Aristotle’s ethical and political writings – which are set within the boundaries of political life – and Plato’s dialogues on friendship in Lysis and the Laws, which characterize political friendship as festivity. Ultimately, arguing that friendship is the high point of a virtuous political life, von Heyking presents a fresh interpretation of Aristotle and Plato’s political thought, and a new take on the most essential goals in politics. Inviting reassessment of the relationship between friendship and politics by returning to the origins of Western philosophy, The Form of Politics is a lucid work on the foundations of political cooperation.

Strategic Advertising Mechanisms

Strategic Advertising Mechanisms PDF Author: Jorge David Fernández Gómez
Publisher: Intellect Books
ISBN: 178938432X
Category : Business & Economics
Languages : en
Pages : 263
Book Description
It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms. The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms such as Kevin Roberts's Lovemarks or Douglas Holt's iconic brands. It also considers European mechanisms such as Jacques Séguéla’s star strategy or Henri Joannis’s psychological axis. The book has the most complete academic review. Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands, integrates the most important strategic advertising mechanisms developed throughout the time: USP, brand image, positioning, Lovemarks... This is the first and only book to date that compiles the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Primary readership will be among practitioners, researchers, scholars and students in a range of disciplines, including communication, advertising, business and economic, information and communication, sociology, psychology and humanities. There may also be appeal to the more general reader with an interest in how advertising strategic planning works.

Sport, Animals, and Society

Sport, Animals, and Society PDF Author: James Gillett
Publisher: Routledge
ISBN: 1135019150
Category : Sports & Recreation
Languages : en
Pages : 294
Book Description
This book advances current literature on the role and place of animals in sport and society. It explores different forms of sporting spaces, examines how figures of animals have been used to racialize the human athlete, and encourages the reader to think critically about animal ethics, animals in space, time and place, and the human-animal relationship. The chapters highlight persistent dichotomies in the use of and collaboration with animals for sport, and present strategies for moving forward in the study of interspecies relations.

Rodeo

Rodeo PDF Author: Susan Nance
Publisher: University of Oklahoma Press
ISBN: 080616705X
Category : Sports & Recreation
Languages : en
Pages : 309
Book Description
"What would rodeo look like if we took it as a record, not of human triumph and resilience, but of human imperfection and stubbornness?” asks animal historian Susan Nance. Against the backdrop of the larger histories of ranching, cattle, horses, and the environment in the West, this book explores how the evolution of rodeo has reflected rural western beliefs and assumptions about the natural world that have led to environmental crises and served the beef empire. By unearthing behind-the-scenes stories of rodeo animals as diverse individuals, this book lays bare contradictions within rodeo and the rural West. For almost 150 years, westerners have used rodeo to symbolically reenact their struggles with animals and the land as uniformly progressive and triumphant. Nance upends that view with accounts of individual animals that reveal how diligently rodeo people have worked to make livestock into surrogates for the trials of rural life in the West and the violence in its history. Western horses and cattle were more than just props. Rodeo reclaims their lived history through compelling stories of anonymous roping steers and calves who inspired reform of the sport, such as the famed but abused bucker Steamboat, and the many broncs and bulls, famous or not, who unknowingly built an industry. Rodeo is a dangerous sport that reveals many westerners as people proudly tolerant of risk and violence, and ready to impose these values on livestock. In Rodeo: An Animal History, Nance pushes past standard histories and the sport’s publicity to show how rodeo was shot through with stubbornness and human failing as much as fortitude and community spirit.