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Handbook of Islamic Marketing

Handbook of Islamic Marketing PDF Author: Özlem Sandıkcı
Publisher:
ISBN: 9781781002766
Category : Business & Economics
Languages : en
Pages : 513
Book Description
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The topics covered by eminent contributors from around the world range from fashio

Handbook of Islamic Marketing

Handbook of Islamic Marketing PDF Author: Özlem Sandıkcı
Publisher:
ISBN: 9781781002766
Category : Business & Economics
Languages : en
Pages : 513
Book Description
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The topics covered by eminent contributors from around the world range from fashio

Handbook of Islamic Marketing

Handbook of Islamic Marketing PDF Author: Özlem Sandıkcı
Publisher: Edward Elgar Publishing
ISBN: 0857936026
Category : Business & Economics
Languages : en
Pages : 544
Book Description
ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

Handbook of Islamic Banking

Handbook of Islamic Banking PDF Author: Kabir Hassan
Publisher: Edward Elgar Publishing
ISBN: 9781847205414
Category : Business & Economics
Languages : en
Pages : 472
Book Description
The Handbook of Islamic Banking comprises 25 studies by leading international experts on Islamic banking and finance specially commissioned to analyse the various debates and the current state of play in the field. From its origins thirty years ago, Islamic banking has expanded rapidly to become a distinctive and fast growing segment of the international banking and capital markets. Despite this expansion, Islamic banking still remains poorly understood in many parts of the Muslim world and continues to be a mystery in much of the West. This comprehensive Handbook provides a succinct analysis of the workings of Islamic banking and finance, accessible to a wide range of readers. At the same time, it seeks to bring the current research agenda and the main issues on Islamic banking before a wider audience. Islamic banking offers, as an alternative to conventional interest-based financing methods, a wide variety of financial instruments and investment vehicles based on profit-and-loss sharing arrangements. These are all explored in detail along with other subjects such as governance and risk management, securities and investment, structured financing, accounting and regulation, economic development and globalization. M. Kabir Hassan, Mervyn Lewis and the other contributors have created an authoritative and original reference work, which will contribute to a wider understanding of Islamic banking as well as provoking further discussion and research. It will be invaluable to all scholars, researchers and policymakers with an interest in this subject.

Islam, Marketing and Consumption

Islam, Marketing and Consumption PDF Author: Aliakbar Jafari
Publisher: Routledge
ISBN: 1317753232
Category : Business & Economics
Languages : en
Pages : 222
Book Description
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.

Islamic Marketing and Branding

Islamic Marketing and Branding PDF Author: T C Melewar
Publisher: Routledge
ISBN: 1317112237
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

Advances in Islamic Finance, Marketing, and Management

Advances in Islamic Finance, Marketing, and Management PDF Author: Dilip Mutum
Publisher: Emerald Group Publishing
ISBN: 1786358999
Category : Business & Economics
Languages : en
Pages : 372
Book Description
4.7. Money Laundering in the Light of Islam -- 4.8. Conflicting Concepts of Conventional Profit Maximization and Hoarding in Light of Islam -- 4.9. Discrepancy in Policy and Practice -- 5. Conclusion -- 6. Limitation and Future Research Directions -- References -- Appendix -- Chapter 8 Structural Mix of Credit Portfolios in Islamic Banking System: Evidence from a South Asian Economy -- 1. Introduction -- 2. Literature Review -- 2.1. Comparative Analysis of IBs AND CBs -- 2.2. Credit Portfolios -- 2.2.1. Sources of funding for banks -- 2.2.2. Significance of a dynamic credit mix for an emerging market -- 2.2.3. Nature of credit portfolios in banking sector -- 2.2.4. Classifications of credit portfolios -- Banking Sector of Pakistan -- 3. Research Methodology -- 4. Findings -- 5. Conclusion -- References -- Appendix -- Section II: Islamic Marketing -- Chapter 9 Islamic Marketing: Compatibility with Contemporary Themes in Marketing -- 1. Introduction -- 2. The Evolution of Marketing -- 3. Sustainability, Ethics, and Islamic Marketing -- 4. Conclusion and Recommendations -- References -- Chapter 10 Profiling Islamic Banking Customers: Does Product Awareness Matter? -- 1. Introduction -- 2. Literature Review -- 2.1. Overview of Islamic Banking -- 2.2. Islamic Banking Products/Services -- 2.3. Awareness of Islamic Banking Products -- 2.4. Demographic Variables and Awareness of Islamic Banking Products -- 2.4.1. Gender -- 2.4.2. Age -- 2.4.3. Religion and ethnicity -- 2.4.4. Education -- 2.4.5. Occupation -- 2.4.6. Income -- 3. Methodology -- 4. Analysis and Results -- 4.1. Demographic Profile of the Respondents -- 4.2. Awareness of Islamic Banking Products -- 4.3. Hypothesis Testing -- 5. Conclusion -- 6. Implications, Limitations and Future Research -- References

Emerging Research on Islamic Marketing and Tourism in the Global Economy

Emerging Research on Islamic Marketing and Tourism in the Global Economy PDF Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 1466662735
Category : Business & Economics
Languages : en
Pages : 358
Book Description
"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.

Islamic Marketing

Islamic Marketing PDF Author: Čedomir Nestorović
Publisher: Springer
ISBN: 3319327542
Category : Business & Economics
Languages : en
Pages : 247
Book Description
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

Muslim Fashion

Muslim Fashion PDF Author: Reina Lewis
Publisher: Duke University Press
ISBN: 0822375346
Category : Social Science
Languages : en
Pages : 416
Book Description
In the shops of London's Oxford Street, girls wear patterned scarves over their hair as they cluster around makeup counters. Alongside them, hip twenty-somethings style their head-wraps in high black topknots to match their black boot-cut trousers. Participating in the world of popular mainstream fashion—often thought to be the domain of the West—these young Muslim women are part of an emergent cross-faith transnational youth subculture of modest fashion. In treating hijab and other forms of modest clothing as fashion, Reina Lewis counters the overuse of images of veiled women as "evidence" in the prevalent suggestion that Muslims and Islam are incompatible with Western modernity. Muslim Fashion contextualizes modest wardrobe styling within Islamic and global consumer cultures, interviewing key players including designers, bloggers, shoppers, store clerks, and shop owners. Focusing on Britain, North America, and Turkey, Lewis provides insights into the ways young Muslim women use multiple fashion systems to negotiate religion, identity, and ethnicity.

The Routledge Handbook of Halal Hospitality and Islamic Tourism

The Routledge Handbook of Halal Hospitality and Islamic Tourism PDF Author: C. Michael Hall
Publisher: Routledge
ISBN: 135136703X
Category : Business & Economics
Languages : en
Pages : 352
Book Description
The Routledge Handbook of Halal Hospitality and Islamic Tourism provides a greater understanding of the current debates associated with Islamic tourism and halal hospitality in the context of businesses, communities, destinations, and the wider socio-political context. It therefore sheds substantial light on one of the most significant travel and consumer markets in the world today and the important role of religion in contemporary hospitality and tourism. The book examines halal hospitality and lodging, Islamic markets, product developments, heritage, certification, and emerging and future trends and issues. It integrates case studies from a range of countries and destinations and in doing so emphasises the significant differences that exist with respect to regulating and commodifying halal, as well as stressing that the Islamic market is not monolithic. Written by highly regarded international academics, it offers a range of perspectives and enables a comprehensive discussion of this integral part of Islam and contemporary society. This handbook will be of significant interest to upper level students, researchers, and academics in the various disciplines of Tourism, Hospitality, Food Studies, Marketing, Religious Studies, Geography, Sociology, and Islamic Studies.