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Rethinking Luxury Fashion

Rethinking Luxury Fashion PDF Author: Thomaï Serdari
Publisher: Springer Nature
ISBN: 3030453014
Category : Business & Economics
Languages : en
Pages : 191
Book Description
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

Rethinking Luxury Fashion

Rethinking Luxury Fashion PDF Author: Thomaï Serdari
Publisher: Springer Nature
ISBN: 3030453014
Category : Business & Economics
Languages : en
Pages : 191
Book Description
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

The Chronicle of Hats in Enjoyable Quotes

The Chronicle of Hats in Enjoyable Quotes PDF Author: Ida Tomshinsky
Publisher: Xlibris Corporation
ISBN: 1479799092
Category : Design
Languages : en
Pages : 60
Book Description
This is a standard reference for anyone who is interested in the history of essential fashion accessory – the hat. The hats always were used to protect, to express identity, to express identity, and to attract or to influence others. Main developments in the timeline of hats from ancient past to modern present, including the phenomenon of the must-have accessory covering the top of the head.

Getting the Hang of Fashion and Dress Codes

Getting the Hang of Fashion and Dress Codes PDF Author: Tom Streissguth
Publisher: Enslow Publishing, LLC
ISBN: 0766053377
Category : Juvenile Nonfiction
Languages : en
Pages : 128
Book Description
What's your readers' fashion; preppy, punk, goth, a mix, or something altogether different? Author Tom Streissguth takes on the world of style, fashion, marketing, and the question of dress codes and uniforms, and the history of some of the more interesting fashion choices.

The Evolutionary Bases of Consumption

The Evolutionary Bases of Consumption PDF Author: Gad Saad
Publisher: Psychology Press
ISBN: 1135608245
Category : Business & Economics
Languages : en
Pages : 360
Book Description
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders, possess a Darwinian etiology. Engaging and diverse in scope, the book maps consumption phenomena onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through the reverse causal link, as proposed by social constructivists. The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of (among many others): appearance-enhancing products and services; financial and physical risk-taking; use of sexual imagery and the depictions of women in advertising; and television programs, movies, songs, music videos, literature, religion, and art. The Evolutionary Bases of Consumption will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological-and evolutionary-based theorizing can be infused into the consumer behavior/marketing/advertising disciplines; as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena.

Becoming a Fashion Designer

Becoming a Fashion Designer PDF Author: Lisa Springsteel
Publisher: John Wiley & Sons
ISBN: 1118420985
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion industry is a highly prominent field, yielding a competitive environment that is greatly guarded, secretive, and difficult to infiltrate. Becoming a Fashion Designer provides all the information, resources, and tools you need to help you navigate these obstacles and successfully launch a career in fashion design. Of the various job opportunities available in the fashion industry, the career path of a fashion designer consistently ranks as the most popular position in the field, making the competition even greater. The book pays special attention to this and demonstrates several ways in which an aspiring fashion designer can stand out from the competition. A dynamic and comprehensive career guide, this book imparts insider tips from top fashion designers and executives based around the world. Expert advice includes an introduction to a career in fashion design, educational requirements, career opportunities, the design process, portfolio creation, preparation for getting hired, steps to start and run one's own fashion design business, as well as a forecast of the future of the fashion industry. Features original interviews from top designers and high-profile fashion executives, including Ralph Rucci, Reem Acra, Peter Som, Anna Sui, Nanette Lepore, Kay Unger, Stuart Weitzman, Dennis Basso, Randolph Duke, Zang Toi, Pamella Roland, Robert Verdi and Daymond John Includes cases in point and insider tips throughout Includes illustrations, drawings, sketches, and photographs demonstrating various aspects of working in fashion design, with special contributions from renowned illustrator, Izak Zenou and legendary fashion photographer, Nigel Barker Offers in-depth resources to assist you on your journey to becoming a fashion designer Whether a student, recent college graduate, industry professional or career changer, you'll learn everything you need to know to successfully develop a fashion design career.

145 Things to Be When You Grow Up

145 Things to Be When You Grow Up PDF Author: Jodi Weiss
Publisher: The Princeton Review
ISBN: 9780375763694
Category : Juvenile Nonfiction
Languages : en
Pages : 368
Book Description
Profiles a variety of professions with information on day-to-day activities, professional responsibilities, college majors, and high school activities.

Dress Your Best Life

Dress Your Best Life PDF Author: Dawnn Karen
Publisher: Penguin UK
ISBN: 0241987431
Category : Self-Help
Languages : en
Pages : 288
Book Description
How you dress matters. What you wear affects your mood, how you feel about yourself and how others think about you. As an Ivy League educated therapist, publicist, former model and fashion designer, Dawnn Karen is an authority on the use of clothing to express identity and boost mood. Karen has spent years studying the relationship between attire and attitude, and her clients range from high-powered executives and politicians, to new parents and people who have recently experienced a major life change or trauma. Drawing on her research and work with clients, Karen will teach you how to: · dress to enhance your mood · avoid the 'I have nothing to wear' feeling · take the stress out of getting ready · project confidence at work · repurpose the wardrobe you already have Packed with practical tips and cutting-edge advice, Dress Your Best Life will empower you to make the right clothing choices for you. The first and definitive guide to fashion psychology, this book will ensure you leave the house feeling calmer, happier and more confident.

Guide to College Majors 2008

Guide to College Majors 2008 PDF Author: Princeton Review
Publisher: The Princeton Review
ISBN: 9780375764691
Category : Education
Languages : en
Pages : 688
Book Description
Provides information on over three hundred common college majors, from accounting to zoology, including related fields, prior high school subjects, possible courses of study, and career and salary prospects for graduates.

May I Quote You on That?

May I Quote You on That? PDF Author: Stephen Spector
Publisher: Oxford University Press
ISBN: 0190215305
Category : Language Arts & Disciplines
Languages : en
Pages : 240
Book Description
We all use language in different ways, depending on the situations we find ourselves in. In formal contexts we are usually expected to use a formal level of Standard English-the English codified in grammars, usage guides, and dictionaries. In May I Quote You on That? Stephen Spector offers a new approach to learning Standard English grammar and usage. The product of Spector's forty years of teaching courses on the English language, this book makes the conventions of formal writing and speech easier and more enjoyable to learn than traditional approaches usually do. Each lesson begins with humorous, interesting, or instructive illustrative quotations from writers, celebrities, and historical figures. Mark Twain appears alongside Winston Churchill, Yogi Berra, Woody Allen, Jerry Seinfeld, Stephen Colbert, Oprah, Lady Gaga, and many others. These quotations allow readers to infer the rules and word meanings from context. And if they stick in readers' memory, they can serve as models for the rules they exemplify. The lessons then offer short essays, written in a conversational style, on the history of the rules or the words being discussed. But because English is constantly changing, the essays offer not only the traditional rules of Standard English, but also the current opinions of usage panelists, stylists, and language specialists. When rules are controversial, Spector offers advice about stylistic choices. A companion website features a workbook with practice drills. This book will appeal to anyone who wants to write well. It's aimed at those who are applying to college, taking the SAT, or writing a job application, an essay, or anything else that requires clear and effective communication.

Fashion at the Edge

Fashion at the Edge PDF Author: Caroline Evans
Publisher: Yale University Press
ISBN: 0300101929
Category : Design
Languages : en
Pages : 326
Book Description
Caroline Evans analyses the work of experimental designers, the images of fashion photographers, and the spectacular fashion shows that developed in the final decade of the twentieth century to arrive at a new understanding of fashion's dark side and what it signifies? Drawing on a variety of literary and theoretical perspectives - from Marx to Benjamin - Evans argues that fashion plays a leading role in constructing images and meanings during periods of rapid change. She shows persuasively that fashion stands at the very centre of the contemporary, where it voices some of Western culture's deepest concerns.