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Routledge Handbook of Public Diplomacy

Routledge Handbook of Public Diplomacy PDF Author: Nancy Snow
Publisher:
ISBN: 9781138610873
Category : Diplomacy
Languages : en
Pages : 504
Book Description
The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1-4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

Routledge Handbook of Public Diplomacy

Routledge Handbook of Public Diplomacy PDF Author: Nancy Snow
Publisher:
ISBN: 9781138610873
Category : Diplomacy
Languages : en
Pages : 504
Book Description
The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1-4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

Routledge Handbook of Public Diplomacy

Routledge Handbook of Public Diplomacy PDF Author: Nancy Snow
Publisher: Routledge
ISBN: 0429878958
Category : Political Science
Languages : en
Pages : 504
Book Description
The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

The Routledge Handbook of Critical Public Relations

The Routledge Handbook of Critical Public Relations PDF Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
Category : Business & Economics
Languages : en
Pages : 446
Book Description
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

The Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication PDF Author: Derina Holtzhausen
Publisher: Routledge
ISBN: 1136207120
Category : Business & Economics
Languages : en
Pages : 596
Book Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Routledge Handbook of Security Studies

Routledge Handbook of Security Studies PDF Author: Myriam Dunn Cavelty
Publisher: Routledge
ISBN: 1317620917
Category : History
Languages : en
Pages : 494
Book Description
This revised and updated second edition features over twenty new chapters and offers a wide-ranging collection of cutting-edge essays from leading scholars in the field of Security Studies. The field of Security Studies has undergone significant change during the past 20 years, and is now one of the most dynamic sub-disciplines within International Relations. This second edition has been significantly updated to address contemporary and emerging security threats with chapters on organised crime, migration and security, cyber-security, energy security, the Syrian conflict and resilience, amongst many others. Comprising articles by both established and up-and-coming scholars, The Routledge Handbook of Security Studies provides a comprehensive overview of the key contemporary topics of research and debate in the field of Security Studies. The volume is divided into four main parts: • Part I: Theoretical Approaches to Security • Part II: Security Challenges • Part III: Regional (In)Security • Part IV: Security Governance This new edition of the Handbook is a benchmark publication with major importance for both current research and the future of the field. It will be essential reading for all scholars and students of Security Studies, War and Conflict Studies, and International Relations.

The Routledge Handbook of Soft Power

The Routledge Handbook of Soft Power PDF Author: Naren Chitty
Publisher: Taylor & Francis
ISBN: 1317369378
Category : Political Science
Languages : en
Pages : 488
Book Description
The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence. Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia. This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.

Pitch, Tweet, or Engage on the Street

Pitch, Tweet, or Engage on the Street PDF Author: Kara Alaimo
Publisher: Routledge
ISBN: 1317425413
Category : Business & Economics
Languages : en
Pages : 415
Book Description
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Public Diplomacy in Vietnam

Public Diplomacy in Vietnam PDF Author: Vu Lam
Publisher: Taylor & Francis
ISBN: 1000631605
Category : Political Science
Languages : en
Pages : 242
Book Description
This book explores how Vietnam's leadership conceptualises and conducts public diplomacy (PD) and offers a comparative analysis with regional powers. Drawing on social constructivism as its theoretical framework it investigates the rationale behind an authoritarian regime's implementation of public diplomacy to contribute to a better understanding of the broader framework of foreign-domestic policy. This theoretical and practical exploration of Vietnam's PD in cases of cultural diplomacy, South China Sea diplomacy and online activism situates it in the general academic and theoretical discussion on soft power. Key variables to the conceptualisation and conduct of Vietnam's PD, namely national interest, national identity and changing information technologies, especially the Internet and social media, are also thoroughly investigated. With crosscutting themes ranging from politics and international relations to communication studies, it will appeal to students and scholars of identity politics, populism and nationalism.

The Handbook of Public Administration, Vol. 2

The Handbook of Public Administration, Vol. 2 PDF Author: Çetin İZGİ
Publisher: Livre de Lyon
ISBN: 2382363002
Category : Education
Languages : en
Pages : 525
Book Description
The Handbook of Public Administration, Vol. 2, Livre de Lyon

The Routledge Handbook of Soft Power

The Routledge Handbook of Soft Power PDF Author: Naren Chitty
Publisher:
ISBN: 9780367462055
Category : Cultural diplomacy
Languages : en
Pages : 488
Book Description
The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence. Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia. This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.