Handbook of Islamic Marketing

Handbook of Islamic Marketing PDF Author: Özlem Sandıkcı
Publisher:
ISBN: 9781781002766
Category : Business & Economics
Languages : en
Pages : 513
Book Description
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The topics covered by eminent contributors from around the world range from fashio

Handbook of Islamic Marketing

Handbook of Islamic Marketing PDF Author: Özlem Sandıkcı
Publisher: Edward Elgar Publishing
ISBN: 0857936026
Category : Business & Economics
Languages : en
Pages : 544
Book Description
ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

Handbook of Islamic Banking

Handbook of Islamic Banking PDF Author: Kabir Hassan
Publisher: Edward Elgar Publishing
ISBN: 9781847205414
Category : Business & Economics
Languages : en
Pages : 443
Book Description
The Handbook of Islamic Banking comprises 25 studies by leading international experts on Islamic banking and finance specially commissioned to analyse the various debates and the current state of play in the field. From its origins thirty years ago, Islamic banking has expanded rapidly to become a distinctive and fast growing segment of the international banking and capital markets. Despite this expansion, Islamic banking still remains poorly understood in many parts of the Muslim world and continues to be a mystery in much of the West. This comprehensive Handbook provides a succinct analysis of the workings of Islamic banking and finance, accessible to a wide range of readers. At the same time, it seeks to bring the current research agenda and the main issues on Islamic banking before a wider audience. Islamic banking offers, as an alternative to conventional interest-based financing methods, a wide variety of financial instruments and investment vehicles based on profit-and-loss sharing arrangements. These are all explored in detail along with other subjects such as governance and risk management, securities and investment, structured financing, accounting and regulation, economic development and globalization. M. Kabir Hassan, Mervyn Lewis and the other contributors have created an authoritative and original reference work, which will contribute to a wider understanding of Islamic banking as well as provoking further discussion and research. It will be invaluable to all scholars, researchers and policymakers with an interest in this subject.

The Routledge Handbook of Islam and Gender

The Routledge Handbook of Islam and Gender PDF Author: Justine Howe
Publisher: Routledge
ISBN: 1351256556
Category : Religion
Languages : en
Pages : 488
Book Description
Given the intense political scrutiny of Islam and Muslims, which often centres on gendered concerns, The Routledge Handbook of Islam and Gender is an outstanding reference source to key topics, problems, and debates in this exciting subject. Comprising over 30 chapters by a team of international contributors the Handbook is divided into seven parts: Foundational texts in historical and contemporary contexts Sex, sexuality, and gender difference Gendered piety and authority Political and religious displacements Negotiating law, ethics, and normativity Vulnerability, care, and violence in Muslim families Representation, commodification, and popular culture These sections examine key debates and problems, including: feminist and queer approaches to the Qur’an, hadith, Islamic law, and ethics, Sufism, devotional practice, pilgrimage, charity, female religious authority, global politics of feminism, material and consumer culture, masculinity, fertility and the family, sexuality, sexual rights, domestic violence, marriage practices, and gendered representations of Muslims in film and media. The Routledge Handbook of Islam and Gender is essential reading for students and researchers in religious studies, Islamic studies, and gender studies. The Handbook will also be very useful for those in related fields, such as cultural studies, area studies, sociology, anthropology, and history.

Islam, Marketing and Consumption

Islam, Marketing and Consumption PDF Author: Aliakbar Jafari
Publisher: Routledge
ISBN: 1317753232
Category : Business & Economics
Languages : en
Pages : 222
Book Description
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.

Advances in Islamic Finance, Marketing, and Management

Advances in Islamic Finance, Marketing, and Management PDF Author: Dilip Mutum
Publisher: Emerald Group Publishing
ISBN: 1786358999
Category : Business & Economics
Languages : en
Pages : 372
Book Description
4.7. Money Laundering in the Light of Islam -- 4.8. Conflicting Concepts of Conventional Profit Maximization and Hoarding in Light of Islam -- 4.9. Discrepancy in Policy and Practice -- 5. Conclusion -- 6. Limitation and Future Research Directions -- References -- Appendix -- Chapter 8 Structural Mix of Credit Portfolios in Islamic Banking System: Evidence from a South Asian Economy -- 1. Introduction -- 2. Literature Review -- 2.1. Comparative Analysis of IBs AND CBs -- 2.2. Credit Portfolios -- 2.2.1. Sources of funding for banks -- 2.2.2. Significance of a dynamic credit mix for an emerging market -- 2.2.3. Nature of credit portfolios in banking sector -- 2.2.4. Classifications of credit portfolios -- Banking Sector of Pakistan -- 3. Research Methodology -- 4. Findings -- 5. Conclusion -- References -- Appendix -- Section II: Islamic Marketing -- Chapter 9 Islamic Marketing: Compatibility with Contemporary Themes in Marketing -- 1. Introduction -- 2. The Evolution of Marketing -- 3. Sustainability, Ethics, and Islamic Marketing -- 4. Conclusion and Recommendations -- References -- Chapter 10 Profiling Islamic Banking Customers: Does Product Awareness Matter? -- 1. Introduction -- 2. Literature Review -- 2.1. Overview of Islamic Banking -- 2.2. Islamic Banking Products/Services -- 2.3. Awareness of Islamic Banking Products -- 2.4. Demographic Variables and Awareness of Islamic Banking Products -- 2.4.1. Gender -- 2.4.2. Age -- 2.4.3. Religion and ethnicity -- 2.4.4. Education -- 2.4.5. Occupation -- 2.4.6. Income -- 3. Methodology -- 4. Analysis and Results -- 4.1. Demographic Profile of the Respondents -- 4.2. Awareness of Islamic Banking Products -- 4.3. Hypothesis Testing -- 5. Conclusion -- 6. Implications, Limitations and Future Research -- References

Islamic Marketing and Branding

Islamic Marketing and Branding PDF Author: T C Melewar
Publisher: Routledge
ISBN: 1317112237
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

Routledge Handbook of Islam in the West

Routledge Handbook of Islam in the West PDF Author: Roberto Tottoli
Publisher: Routledge
ISBN: 0429556381
Category : Political Science
Languages : en
Pages : 556
Book Description
With new topics and contributions, this updated second edition discusses the history and contemporary presence of Islam in Europe and America. The book debates the relevance and multi-faceted participation of Muslims in the dynamics of Western societies, challenging the changing perception on both sides. Collating over 30 chapters, written by experts from around the world, the volume presents a wide range of perspectives. Case studies from the Muslim presence in the Iberian Peninsula between the Middle Ages and the modern age set off the Handbook, along with an outline of Muslims in America up to the twentieth century. The second part covers concepts around new conditions in terms of consolidating identities, the emergence of new Muslim actors, the appearance of institutions and institutional attitudes, the effects of Islamic presence on the arts and landscapes of the West, and the relational dynamics like ethics and gender. Exploring the influence of Islam, particularly its impact on society, culture and politics, this interdisciplinary volume is a key resource for policymakers, academics and students interested in the history of Islam, religion and the contemporary relationship between Islam and the West.

Routledge Handbook on Consumption

Routledge Handbook on Consumption PDF Author: Margit Keller
Publisher: Routledge
ISBN: 1317380894
Category : Social Science
Languages : en
Pages : 488
Book Description
Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

The Routledge International Handbook to Veils and Veiling

The Routledge International Handbook to Veils and Veiling PDF Author: Anna-Mari Almila
Publisher: Taylor & Francis
ISBN: 1317041143
Category : Social Science
Languages : en
Pages : 316
Book Description
Veils and veiling are controversial topics in social and political life, generating debates across the world. The veil is enmeshed within a complex web of relations encompassing politics, religion and gender, and conflicts over the nature of power, legitimacy, belief, freedom, agency and emancipation. In recent years, the veil has become both a potent and unsettling symbol and a rallying-point for discourse and rhetoric concerning women, Islam and the nature of politics. Early studies in gender, doctrine and politics of veiling appeared in the 1970s following the Islamic revival and ’re-veiling’ trends that were dramatically expressed by 1979’s Iranian Islamic revolution. In the 1990s, research focussed on the development of both an ’Islamic culture industry’ and greater urban middle class consumption of ’Islamic’ garments and dress styles across the Islamic world. In the last decade academics have studied Islamic fashion and marketing, the political role of the headscarf, the veiling of other religious groups such as Jews and Christians, and secular forms of modest dress. Using work from contributors across a range of disciplinary backgrounds and locations, this book brings together these research strands to form the most comprehensive book ever conceived on this topic. As such, this handbook will be of interest to scholars and students of fashion, gender studies, religious studies, politics and sociology.