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Cross-National and Cross-Cultural Issues in Food Marketing

Cross-National and Cross-Cultural Issues in Food Marketing PDF Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317957245
Category : Business & Economics
Languages : en
Pages : 120
Book Description
Enhance your food marketing operation with this thorough and business-savvy book! Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine: the U.S. poultry export trade food market segmentation in Europe the yogurt market in the European Union (EU) the connection between agricultural exports and economic growth in Pakistan ethnic niche markets for import quality policies and consumer behavior in different countries . . . and more! Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.

Cross-National and Cross-Cultural Issues in Food Marketing

Cross-National and Cross-Cultural Issues in Food Marketing PDF Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317957245
Category : Business & Economics
Languages : en
Pages : 120
Book Description
Enhance your food marketing operation with this thorough and business-savvy book! Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine: the U.S. poultry export trade food market segmentation in Europe the yogurt market in the European Union (EU) the connection between agricultural exports and economic growth in Pakistan ethnic niche markets for import quality policies and consumer behavior in different countries . . . and more! Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.

The Advanced Dictionary of Marketing

The Advanced Dictionary of Marketing PDF Author: Scott Dacko
Publisher: Oxford University Press
ISBN: 9780199285990
Category : Business & Economics
Languages : en
Pages : 601
Book Description
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

Consumer trends and new product opportunities in the food sector

Consumer trends and new product opportunities in the food sector PDF Author: Klaus G. Grunert
Publisher: Wageningen Academic Publishers
ISBN: 9086868525
Category : Business & Economics
Languages : en
Pages : 236
Book Description
The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.

Case Studies in Food Product Development

Case Studies in Food Product Development PDF Author: M Earle
Publisher: Elsevier
ISBN: 1845694139
Category : Technology & Engineering
Languages : en
Pages : 440
Book Description
New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of industries internationally and also records overall comments, written by the very people who have completed the projects. Part one outlines new product development in the food industry and part two views product development strategy and management in different companies and organisations. Parts three, four and five are twelve case studies on respectively the product development process, technological development, consumer and market research. Part six considers product development in practice and the final chapter demonstrates how product developers are being educated. The case studiers are written by experienced product developers talking openly about experiences with their own products. It is hoped that those faced with similar challenges will gain from these real life experiences. Mary and Dick are also co-authors with Allan Anderson of Food product development, which has achieved international success. Case studies in food product development is a complement and a practical companion to this book. Describes new product development in a variety of international industries Outlines new product development in the food industry and views product management and strategy in different organisations Includes case studies focusing on the product development process, technological development, and consumer and market research

Green Food

Green Food PDF Author: Dustin Mulvaney
Publisher: SAGE Publications
ISBN: 1452266085
Category : Reference
Languages : en
Pages : 544
Book Description
This third volume in the SAGE Series on Green Society lays out the contours of the field of agri-food studies. It draws on scholars working in the fields of political ecology, rural sociology, geography, and environmental studies to paint a picture of the past, present, and future of agriculture and food. It provides readers with a basic understanding of the institutions, practices, and concepts to identify what is and is not a "green" food. Because food is so intimately connected to our daily lives, the food system offers perhaps the most promise to make change in a sustainable direction. This volume addresses what a sustainable and green food system might look like, what policies would help realize it, and what kinds of tradeoffs we face in deciding which paths to choose. Green Food: An A-to-Z Guide provides people interested in food and agricultural systems the basic analytical and conceptual ideas that explain why our food system looks the way it does, and what can be done to change it for the better. Roughly 150 entries discuss how to address issues related to a green food system, and vivid photos, searchable hyperlinks, numerous cross references, an extensive resource guide, and a clear, accessible writing style make the Green Society volumes ideal for classroom use.

Potato industry in Ecuador

Potato industry in Ecuador PDF Author: Wilson Vasquez Castillo, Nigel Poole
Publisher: INIAP Archivo Historico
ISBN:
Category :
Languages : en
Pages :
Book Description


Rice

Rice PDF Author: S. D. Sharma
Publisher: CRC Press
ISBN: 1439840563
Category : Science
Languages : en
Pages : 580
Book Description
During the last nine millennia or so, man has improved the rice plant, increased its productivity and has found various uses of its parts. The story of rice differs from region to region and has been different in different periods of time. There was a time when tax was collected in the form of rice in Japan, the Southeast Asian kingdoms created hyd

Ecuardor

Ecuardor  PDF Author:
Publisher: INIAP Archivo Historico
ISBN:
Category :
Languages : en
Pages :
Book Description


Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Global Perspectives in Cross-Cultural and Cross-National Consumer Research PDF Author: Erdener Kaynak
Publisher: Routledge
ISBN: 113658837X
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Cross Cultural Issues in Consumer Science and Consumer Psychology

Cross Cultural Issues in Consumer Science and Consumer Psychology PDF Author: Hester van Herk
Publisher: Springer
ISBN: 3319650912
Category : Psychology
Languages : en
Pages : 218
Book Description
This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.